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Product Testing with Consumers for Research Guidance Wu LS Pages: 88       Published: 1989 Other books in this series

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Table of Contents

Overview PDF

Overview
Wu L.

Hitting the Target More Frequently: A Systematic Approach to Research-Guidance Tests
Hlavacek D., Finn J.

Research Guidance: Not Giving It Your “Best Shot”
Baxter N.

Using Sensory Testing to Evaluate Product Value, Perceived Quality, and Preference: An Intermediate Market Study
Wolter J., Wilson R., Duhan D., Bacon F.

An Integrated System for Consumer-Guided Product Optimization
Carr B.

Ratios of Ideals—A New Twist to an Old Idea
Cooper H., Earle M., Triggs C.

Using In-Market Products to Generate Target Sensory Profiles in Early Stage Development
Moskowitz H., Jacobs B.

The Flexible Focus Group: Designing and Implementing Effective and Creative Research
Hayes T.

New Product Development and the Kids Confectionery Panel
Younkin R.

Committee: E18
Paper ID: STP1035-EB
DOI: 10.1520/STP1035-EB
ISBN-EB: 978-0-8031-5091-1

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0-8031-1256-4
978-0-8031-1256-8
STP1035-EB